15Jan 2013

Marcum Cronus Partners LLC (Marcum Cronus) is pleased to announce it acted as the exclusive financial advisor to Bio-Botanica® in the acquisition by its affiliate Nature’s Answer® of Genceutic Naturals (Genceutic), a next generation nutritional supplement company. Bio-Botanica is a leading manufacturer of 500+ quality botanical extracts for the cosmetic, personal care, pharmaceutical and nutraceutical industries, and Nature’s Answer manufactures, packages and guarantees the quality of the finest liquid herbal extracts available in the market. The acquisition provides an immediate expansion of the Nature’s Answer product line and expanded potential for future product development, as well as a broader platform for promotion of Genceutic products through Bio-Botanica’s and Nature’s Answer’s established industry relationships.

“This acquisition is demonstration of our strong focus on execution of a long-term strategy of business expansion and an additional milestone towards the realization of our long-term business goal of building the world leader in the nutraceutical industry,” said Frank D’Amelio, Jr., Executive Vice President of Bio-Botanica. “In addition, the company will achieve immediate benefits for our customers from synergies with Genceutic.”

Headquartered in Hauppauge, New York, Bio-Botanica is a family-owned and operated company, specializing in botanicals for over 40 years. A well-recognized industry innovator known for pioneering numerous advancements in the botanical field, the company owns and operates North America’s most extensive pharmaceutically licensed herbal manufacturing and quality control facilities and is cGMP compliant, Kosher and Organic certified and NSF Registered, assuring the highest quality.

Nature’s Answer, Bio-Botanica’s branded product manufacturing affiliate, is one of America’s largest and oldest manufacturers of maximum strength liquid herbal extracts (since 1972) and pioneers of alcohol-free extracts. Dedicated to total health, the company continues to combine the best of traditional herbal remedies, vitamins and minerals with knowledge of innovative scientific techniques and phytopharmaceutical manufacturing, to deliver high-quality, naturally derived products for the entire family.

Headquartered in Cedar Grove, New Jersey, Genceutic delivers natural, organic and scientifically studied ingredients from around the world that are always free of pesticides, herbicides, fungicides, GMO organisms, heavy metals, and other harsh additives and chemicals. The company is committed to exploring advancements in the nutraceutical and technological industries to help create products that stand for purity, potency and efficacy and to providing the absolute highest quality nutraceuticals to help support optimal health and well being.

About Marcum Cronus Partners

Advising on mergers, acquisitions, divestitures, sales, and private placement financings, Marcum Cronus Partners is an investment banking firm that provides financial advisory and other investment banking services. The clients of the firm are publicly traded or privately owned companies that engage in middle-market transactions domestically or internationally. Marcum Cronus services are distinguished by a disciplined evaluation of client objectives and competencies and a commitment to the successful execution of strategic corporate transactions. A member of the Marcum Group, the firm is an affiliate of Marcum LLP, one of the largest independent public accounting and advisory services firms in the U.S. (with 23 offices and more than 1,100 professionals).

For further information please contact:

Marcum Cronus Partners LLC
Director of Marketing and Business Development